Computer Science - Informatic
Business Development Manager - Advertising | Promotions | EventsMUV Marketplace Sdn Bhd - Automotive - Sri Kembangan
- Development of Marketing strategies and ensuring the successful execution of the planned programs through leveraging internal support and managing collaboration with external parties
- Establish brand positioning, identify target audiences and develop affective marketing plans to achieve business objectives across different channels and segments.
- Managing and tracking of marketing budget to ensure cost effective expenditure within approved budget allocation and targets.
- Analyze consumer insight, trends, market analysis and bench marking best practices to support development of marketing programs.
- Create, Maintain and conduct data analytic on reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies with formal proposal and recommendations on tactics.
- Initiate and build partnership with creative team, internal stakeholders, external agencies and vendors.
Working closely with teams from different departments within the organization to ensure action plans are well coordinated and executed timely.
Group Events ManagerIcarasia Sdn Bhd - Auto
- Organize and manage the Events planning production and Sales GTM tools in Malaysia, Indonesia and Thailand.
- Yearly Roadmap Planning according to objectives and current market requirements.
- P&L Management
- End to end Planning and Execution for Exhibitions, Roadshows and Conventions
- Preparation of quarterly performance reports.
- Liaising and managing with relevant departments such as below to ensure smooth planning and execution of events, sales and marketing awareness campaigns.
- Marketing –Preparing offline and online awareness drive with Visual presents on digital platforms and on ground pre-awareness and event promotions.
- Product – Readiness and Implementation
- Online- Website and utilization of social media platforms readiness and content.
- Media, Classified and Event Sales team – Briefing and preparation the Sales briefing deck to pitch to all potential clients / exhibitors and partners.
- Finance – Budget and payment
- Outsourcing for Sponsorship and Partnership for all events to increase profit margins.
- Vendor Management - Event Organizers, Exhibitor, partners and sponsors.
- Have spearheaded the Malaysian events for Carlist.my for the pass 3 year with an estimate revenue gain from offline market of 5 million.
- Successfully managed and executed the 1st and Biggest Carlist.my DRIVE Test & buy event with over 40k visitor, over 6K registered test drives, over 300 bookings by various car brands for event year 2017, 2018 and 2019.
- Successfully organized Carlist.my 1st Luxury DRIVE @ TPC KL with participation from 7 luxury brands and having a total of 900 attendance, 500 test drives and total car sales of 3 Million and Carlist.my 1st Pre-Owned Hot Deals Carnival with 35 dealerships and total sales of 20 car with estimated of 2 Million in sales value.
- Developed, planned and execute Carlist.my 1st 4x4 multi-brand off road experience in Kota Kinabalu 2019 with participating brands such is Ford, Isuzu, Mitsubishi, Toyota and Proto and dealing main partner such as K2, Milo and others.
- Successful planning and implementation – ASEAN CAR OF THE YEAR 2017/18/19, Mingling Night 2017/18, Hot Deals Carnival 2018/2019.
- 2020 – GTM preparation for Carlist.my 1st Virtual Expo Platform
GTM Preparation for Carlist.my Auto Fair 2020
GTM Preparation for 4x4 Off Road Edition in Kuching, Kota Kinabalu
GTM Preparation for 4x4 Off Road in Bangkok
GTM Preparation for Carfest & Hot Deals in Indonesia
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