Marketing Manager

Role Overview:

We are looking for a proactive and hands-on Marketing Manager to strengthen Activa Media Group’s brand identity and lead our marketing efforts across Singapore and Malaysia.

This role combines strategic branding, in-house marketing execution, and brand-building initiatives—including identifying award opportunities to enhance our credibility and regional footprint.

Key Responsibilities

• Brand Identity Development
  Develop and maintain a strong, cohesive brand image tailored to the regional markets (SG & MY), ensuring alignment across all communication platforms.

• Marketing Collateral
  Create, update, and manage a variety of marketing materials, including brochures, presentations, case studies, sales kits, and digital content.

• Cross-Functional Collaboration
  Work closely with creative, strategy, operations, and sales teams to ensure consistent brand messaging and effective implementation of marketing strategies.

• Market Research & Insights
  Monitor local market trends, competitor activities, and customer behavior to inform branding decisions and campaign direction.

• Brand Communication
  Develop compelling content and storytelling for digital channels (including the company’s and social pages) to increase brand engagement and awareness among end-users and partners.

• Campaign & Event Management
  Plan, execute, and oversee marketing campaigns, events, product launches, and promotional activities—both locally and internationally—to drive brand visibility and engagement.

• Partnerships & Collaborations
  Identify and cultivate partnerships with industry associations, influencers, media, and stakeholders to co-host seminars, interviews, or events that strengthen brand authority and presence.

• Performance Tracking
  Monitor and evaluate the effectiveness of brand initiatives and marketing campaigns. Use data insights to optimize future strategies and ensure KPIs are met.

• Budget Management
  Manage the overall branding and marketing budget, ensuring efficient resource allocation for maximum ROI.

Requirements

• Diploma or Bachelor’s Degree in Marketing, Business Administration, Mass Communications, or a related field.

• At least 2–5 years of relevant experience in branding, marketing communications, or business development.

• Prior experience in handling regional markets (SG & MY) is preferred.

• Hands-on experience with content creation, social media management, and digital marketing tools (Google Ads, Meta/Facebook Business Suite, etc.).

• Self-starter with a can-do attitude and strong attention to detail.

• Comfortable working independently with remote teams across borders.