Now Hiring: SEO Backer (WFH)

Responsibilities:

• Executes tests, collects, and analyzes data and results, identifies trends and insights to achieve maximum ROI in paid search campaigns.
• Tracks, reports, and analyzes website analytics and PPC initiatives and campaigns.
• Manages campaign expenses, stays on budget, estimates monthly costs, and reconciles discrepancies.
• Optimizes copy and landing pages for search engine marketing.
• Performs ongoing keyword discovery, expansion, and optimization.
• Researches and implements search engine optimization recommendations.
• Researches and analyzes competitor advertising links.
• Works with the Web development team to ensure SEO best practices are properly implemented on newly developed websites.
• Works with the Social Media team to drive SEO in content creation and content programming.
• Recommends changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
• Conducts keyword Research.
• Installs Google Analytics and Search Console on your website.
• Evaluates the content quality and removes low-quality pages.
• Identifies and fixes major crawler errors.
• Measures website uptime and page speed.
• Implements on-site SEO for webpages.
• Conducts Off-site SEO strategies including topic strategy, content submission, and backlinking.
• Implements local SEO and optimizes the Google My Business Page.
• Monitors website analytics and evaluates website ranking on a daily, weekly, monthly, and yearly basis.

Requirements:

• One to three years of experience in successfully developing and executing SEO campaigns.
• Understands search engine algorithms and ranking methods.
• Experience with SEO industry programs, such as Google Analytics, Adobe Analytics, or other web analytics tools.
• Knowledge of keyword research and data mining.
• Able to complete a competitive analysis and create reports.
• Can efficiently communicate with other marketing professionals to align goals.
• Must be enthusiastic and willing to collaborate with others within the marketing department to manage SEO strategy.
• Familiarity with WordPress or other content management systems.
• Understands web structures and able to write HTML, JavaScript snippets is a plus.