Digital Marketing Specialist

Passionate about growing brands online? As a Marketing Backer, you’ll plan and execute data-driven marketing campaigns across social media platforms.

Responsibilities:

• Plans, schedules, and executes social media content.
• Create content plans or calendars to drive engagement and promote online brand awareness.
• Oversees daily management of social media campaigns.
• Ensures brand consistency and authority.
• Engages with consumers through messaging, commenting, and other social media engagement methodologies.
• Sets-up social media business pages: Facebook, Instagram, Twitter, Youtube, LinkedIn, Pinterest, Google My Business.
• Interprets and creates social media reports and analytics.
• Plans and strategizes on social media paid ads: Facebook Ads, Instagram Ads, Twitter Ads, Youtube Ads, LinkedIn Ads, TikTok Ads, Pinterest.
• Manages and upkeeps digital marketing calendars.
• Grows and maintains likers, followers, and fans.
• Utilizes multi-social posting tools and programs such as Hootsuite and HubSpot to optimize quality content.

Requirements: 

• Strategic thinker with strong writing and design sensibility
• Experienced with tools like Canva, Hootsuite, and Meta Ads
• Social media savvy and trend-aware