MARKETING COORDINATOR

- Strategize marketing campaigns with the team

- Coordinate webinar events

- Generate invitee lists according to target demographic & oversee outreach campaigns

- Further develop existing audience database

- Liaise with event speakers for marketing material

- Coordinate with sales team regarding our generated leads

- Collaborate with specialists to develop content

- Draft copywriting material for digital content (implementing SEO will sometimes be required)

- Create and monitor campaign engagement reports

This position often deals with highly technical information for products in the HVAC (Heating, ventilating and air conditioning) industry. The Marketing Coordinator will be heavily involved in strategizing how to translate the material to more digestible content and how we can effectively market to our target demographic. This will require strong collaboration skills and a reactiveness in learning about technical products.