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Corporate Executive Search Inc.

CHANNEL & CUSTOMER INVESTMENT MANAGER

Corporate Executive Search Inc. Posted: 3 Month
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Description:

Channel & Customer Investment Manager Champions Effective Promotions and Win-Win Trading Terms RGM Pillars to support customer and channel strategy profitability targets.

a.       Capability of Field Sales Teams on financial acumen and data-driven investment decision making. 

b.      Leads the Lexia TPM tool optimal utilization, systemic QAR across all channels and generation of actionable learning agenda in Key Account related to Promotion and win-win Trade TermsDefines channel and customer investment principles, guidelines and promo guardrails per SKU and per channel to support customer/channel strategy, segmentation and profitability targets.  Helps define how we will play to win and propose appropriate investment allocation

c.       Drives investment productivity improvement through optimal allocation of Trade Investment and Sales A&P, efficient trade terms and promotions, robust monitoring and evaluation processes of channel and customer investment, including measurement of ROI of each customer and channel initiative.

d.      Co-leads with Customer Finance Trade Spend Harmonization based on the channel and customer prioritization ensuring disproportionate channel investment to grow ND and WD of Hero SKUs and winning in priority channels and customers.

e.      Works with DMI team in providing great market insights as inputs to 12Q Channel Plans and Customer Business Plans leveraging on triangulation of proxy performance measures from AMC internal data, customer offtake data and Nielsen retail data.

f.        Partners with Commercial Finance Team by providing customer and channel insights in 1) the determination of revenue growth and commercial opportunities, 2) performance tracking of commercial investment in the channel/customer (NPD, RTM, OBPPC, Trading Terms) 3) strategic pricing (retail margin analysis)

g.       Drives the regular review, planning and execution of customer and channel initiatives eg Revenue Growth Management, FORCE; Assortment, Pricing, Promotions, Trade Discounts; Trade terms, Displays/POS; Merchandisers; Activations) to drive over-all profitability of our brands, channels and distributor/customer partnerships.

h.      Drives ROI mindset and builds

 


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