Graduate of bachelor’s degree in supply chain management, industrial engineering, business, or any related field.
· Working with the executive team, such as the marketing director or managing director, to set the marketing strategy for the business.
· Hiring and managing the performance of a more junior marketing team that can also include PR and creative staff.
· Researching and analysing market trends and competitors.
· Overseeing marketing campaigns.
· Tracking effectiveness of marketing campaigns and reporting findings to the executive team.
· Negotiating and liaising with third-party marketing agencies.
· Writing and delivering content and social media plans.
· Looking after the budget of the marketing department and making sure the budget spend is delivering a return on investment.
· Managing the design and production of promotional materials, such as websites and brochures.
· Overseeing the company’s attendance at events, such as trade shows, conferences, and festivals.