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Digital Marketing Specialist

Empire Multimedia Corp Posted: 7 Month
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Job Description: • Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience. • Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples). • Proficient in content marketing theory and application. • Experience sourcing and managing content development and publishing. • Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound. • Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios. • Maintains excellent writing and language skills. • Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field. • Displays ability to effectively communicate information and ideas in written and video format. • Exceeds at building and maintaining sales relationships, online and off. • Practices superior time management. • Is a team player with the confidence to take the lead and guide other employees when necessary (ie: content development, creation and editing of content, and online reputation management). • Makes evident good technical understanding and can pick up new tools quickly. • Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.” • Possesses functional knowledge and/or personal experience with WordPress CMS (self-hosted). • Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution. • Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.

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