Campaign Stategy Manager

Responsibilities

Identify target audience and grow our email list
Design and Implement direct email marketing campaigns
Proofread emails for clarity, grammar, and spelling
Ensure mobile=friendly email templates
Write newsletters including all company updates
Upgrade our email templates using graphics, personalization, and advanced features
Ensure prompt and accurate communication with clients via email to minimize unsubscribes
Create email databases for lead generation
Analyze campaign performance and suggest improvements
Report  on sales revenue generate from email marketing efforts
Ensure emails follow industry practices and best practices
 

Requirements and skills

Proven work experience as an Email marketing manager or Digital marketing specialist
Hands-on experience with Mail Chimp, HubSpot
Hands-on experience with HTML and content management systems
Proficiency in marketing automation technology
Knowledge of SEO/SEM and Google Analytics
Familiarity with analytical and database tools
Excellent written communication and copywriting skills
Strong project management skills
An ability to work under tight deadlines